Fighting Distracted Driving to Save Lives

Drivers attempt to eat, read, discipline children and apply makeup while driving. All of these activities are dangerous and can result in an accident. In recent years, the increasing popularity of cell phones and texting has resulted in a significant increase in distracted driving. The distraction when using electronic devices is more severe. Historically, distracted driving was a minor issue. Now it is known as a major problem.

Distracted driving resulted in over 3,000 fatalities in 2012. It has been reported that distracted driving is three times more dangerous than drunk driving. Forty-four states have passed laws banning texting and driving. Fourteen states require use of hands-free phones when driving.

One community has taken a different approach to fighting distracted driving. Rochester, New York claims to have success with their Yeah, You're That Distracting campaign. The campaign involves focus on the person who is not in the vehicle. The goal is to have the person on the other end of the cell phone get off the phone or stop texting if they know the recipient is driving. When placing a phone call to a cell phone, the caller should first ask if the person they are calling is driving. Therefore it is up to the driver's friend and family, not the driver themselves, to wait to hold the conversation and prevent a potential accident or fatality.

The Ad Council responsible for this campaign has reported a 20 percent decrease in distracted driving since 2012. Community-wide polls show significant increases in driver awareness as well. For example, 84 percent of respondents indicated they already have or are willing to cease to use their cell phone while driving in a poll taken in November of 2013. Compare that to 68 percent in 2012.

Next time you place a phone call or send a text message, consider whether the recipient is driving. Consider asking if you are unsure. If they are driving, postpone the conversation until a later time. Take responsibility for your role in preventing a potential accident.

Even the most careful drivers can’t always avoid accidents. Call Americo Direct Insurance at (214) 374-9997 for more information on Dallas auto insurance policies.